The Assignment: We were tasked to report on a given denim brand as an introduction to making Brand Reports. The Vision, Mission & Values, Social and Environmental Commitment, Unique Selling Proposition, Value Proposition, Target Group, Market Segment & Positioning (Price, Promotion, Place, Product), Visual Identity, Brand Positioning Matrix, and Brand DNA Board were all explored.

Knowledge & Skills: Photoshop, InDesign, Illustrator, Copy Writing, Text Writing.