Fabienne Chapot — Brand Research, Business and Design (2024)

The Assignment: You have been commissioned by a brand to inspire and inform visitors at Modefabriek, an annual fashion fair, about the journey clothes make — from fibre to consumer. To do so, you will create a poster (with infographics) and a book detailing the various components of the collection and technical instructions, using typography, layout, colour, shape and digital and
analogue visualisation tools.

Knowledge and Skills: Adobe Illustrator & InDesign, visualisation of brand values, calculating margins, Bill of Materials, an understanding of a Supply Chain, Brand Identity, Aesthetic and Financial Underpinnings of a Collection, Distribution Models