About

A multidisciplinary creative shaped by an upbringing split between Australia, Singapore and Amsterdam. Moving around taught me to read a room quickly and to approach problems from angles nobody else sees. I work across PR, writing, design and communications.

Amsterdam has been my base for the last three years. I’m in my final year at Amsterdam Fashion Institute, specialising in Branding. As a Visual Communications lead at Aa Magazine, I handled content strategy, designed in-house products and ran PR activations, including launching the first Birkenstock store in the Netherlands. I also wrote cultural features and interviewed artists for F ZINE at SPH Media in Singapore. In Sydney, I’ve been coordinating accounts and designing assets at Poem Group for clients such as Uber, Google, DJI and PlayStation.

Skateboarding and cycling teach me that the best brands come from culture. I’m looking for the next thing worth making noise about. Let’s chat.